If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The first in a series of posts about writing to reach out and nurture a more diverse client base, this short post encourages you to share your online story with HerProBlog.com.
Over the next few weeks, I’ll be guest authoring [...]

When Michelle Singletary, Washington Post’s personal financial columnist, starts siding with Ben Bernanke about today’s economic outlook, take notice.
This is one influential African-American journalist you want to keep an eye on. Here’s what she said, to both you and your clients, in a recent column:
“[Y]ou have to do more then fret. The key to beat [...]

In an effort to get to know about you and your need for multicultural marketing insights, I’ll be hobnobbing both online and offline up until the end of the year. When we meet, you won’t be sold anything except for hearing me sell you on the importance of sharing your burning desires as a unique [...]

Sales - whether salon sales or spa sales - was previously defined as any activity that makes your cash register ring once you have provided a service or made a product offer.
With a focus on spas from two consumer standpoints and one from the vantage point of a spa owner, what follows are three tips [...]

In the last post, the idea of moving beyond traditional types of marketing was suggested. Now, let’s talk about advertising your spa or salon on the Internet.
While there are some personal care and aesthetics businesses that have moved into the online space using broad targeting with…

banner placement
pay-per-click promotions
social media marketing
newsletter advertising

…there are [...]

Why not have both?
Whether you believe marketing includes a mix of “The Four Ps” (product, price, promotion and place) or that marketing and selling are two different areas, let’s talk about which aspects you may be incorporating in your business right now and considering options.
Getting a balance between promotion and sales frees up your time [...]

As the door to my new home online opens with this first post, I realize that places for salons and spas to get together on the Internet already exist.
You see, there is a high demand for help in running your type of business. And there’s no end to the supply of solutions. I know [...]