Speaking of selling…

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Sales - whether salon sales or spa sales - was previously defined as any activity that makes your cash register ring once you have provided a service or made a product offer.

With a focus on spas from two consumer standpoints and one from the vantage point of a spa owner, what follows are three tips to easily make more sales. Salon owners and stylists can take part here, too since there are sales tips for everyone on how not to make selling complicated:

1. Offer bundled services
Women are great at word of mouth, which means they will talk up a storm to their friends and family about the products and services that they love or love to hate. In fact eMarketer has found information that pegs women as eager to share positive product information. So eager, in fact, that 87% of female Internet users mention products they like in conversation and 64% forward e-mail links.  Help them spread the love about your spa by offering bundled services that allow them to share their relaxation time with a friend or family member.

Take, for example, a his and her pedicure session. A doubly brilliant idea since there’s a possibility of expanding your customer base beyond women! This simple sales approach can lose all hopes of an easy return visit - or even the promise of one - due to a slip of the tongue.

2. Keep records of your cash clients
As a personal care addict, I tend to frequent several different spas and salons in any given year to keep up with trends. Since the Canadian city of Montreal is my current home base, however, there’s one spa that I visit more than any other. Despite being a client for more than four years, there’s no sign of me on their books unless I call in to make an appointment. Why? It’s likely because there has never been a credit card transaction associated with any of my visits.

Tracking your cash-only clients, especially when the economy tightens its use of credit, is a good move for any spa interested in maintaining or growing its sales levels.

3. Follow up after making the sale…to get more sales
Speaking of good moves, there are salon and spa owners that have plenty of them. In a few weeks, you’ll have the opportunity to hear the first industry interview with upscale esthetician, Lisa Anella, who has a simple call back system to keep in touch with clients after they have been in to see her. Stay tuned to this blog to get an update of this audio release since you won’t want to miss it.

If you know of any other salon or spa owners that would like to be profiled for their marketing or sales successes, please let me know. I look forward to getting to know many of you and your colleagues over time as you build your businesses and generate profits based on your service to multicultural communities.